What I Actually Do as a Freelance Content Creator (And Why It Matters for Your Brand)

I get it - “content creator” and “copywriter” can feel like those vague job titles that make people nod along politely while secretly wondering, But what do you actually do?

So, I thought I’d note down the what’s and the why’s of why I’m occupying this space as a freelance content creator and creative copywriter in Devon. With nearly 15 years of experience in crafting words that sell, tell stories and create connections (including five years as a Senior Creative Copywriter for a national travel company), I now help brands, businesses, and entrepreneurs find their voice and grow their audience through strategic, engaging content.

Oh, and I also have a background in theatre (which, yes, absolutely helps with storytelling - but more on that in a sec).

So, what do I actually do?

Glad you asked. Here’s how I help businesses like yours:

SEO-rich blog & website copywriting

Think of your website as your brand’s digital home. Now imagine inviting people in, only for them to find generic, lifeless copy that doesn’t quite sound like you (or worse - no copy at all). That’s where I come in.

I create SEO friendly blogs, website content, and brand messaging that sound like you - but strategically optimised to rank higher on Google and turn visitors into loyal customers. As a Devon based content writer, I work with businesses of all sizes to make their words work harder for them; whether that’s on their website, socials or any other points of contact with their audience.

Creative content strategy for small businesses

A lot of small businesses know they need content but aren’t quite sure what to post, when to post, or how to make it all feel cohesive. I can develop tailored content strategies that take the guesswork out of it - so your messaging stays on-brand, consistent, and (most importantly) effective. Whether it’s blog content, website copy, or social media storytelling, I’ll help you get clarity on what to say and how to say it.

UGC that feels reel (see what I did there?)

If you haven’t yet explored the power of UGC (User-Generated Content), now’s the time. UGC is all about authentic, relatable brand storytelling; think short form videos that feel natural (not salesy) but still showcase your product or service in the best possible way.

Here’s where my acting and scripting background comes into play. I don’t just shoot UGC - I create compelling, on-brand videos that capture your audience’s attention. With expertise in scripting, performance and video editing, I can help your brand connect with its audience in a way that feels natural and engaging.

And I certainly don’t need to be the star of your reel. If you simply want some help with ideation, scripting and filming - I’m your gal.

Want to work together?

Whether you need brand storytelling, content strategy, or scroll-stopping UGC, I’m here to help. Drop me a message and let’s chat about how we can create content that actually works for your business.

Sarah x