‍ ‍

Brand Voice Strategist & Creative Copywriter


Find the words your brand has been trying to say.
Brand voice, copy and content created to sound like you.

Editorial & Brand Storytelling

Articles, interviews and SEO-led content that build authority.

Content & Campaign Support

Strategic input, messaging fixes and creative thinking when you need another brain.

View services

Brand Voice & Website Glow-Up

For businesses whose words no longer match their ambition.

About me

Sarah Christopher

With a career that began on stage, my love for language and the written word soon led me down a different path: storytelling in print and online.

From reciting celebrity encounters for London’s famous nightclubs under the alias “Girl About Town” to crafting two award-winning wedding blogs and contributing to a Devon-based wedding magazine with my own column; my journey has been rich and varied. 

Before becoming a copywriter, I trained as a classical actress and spent years working in theatre. It taught me something I still use every day: how voice shapes connection.

Fifteen years later I've helped travel brands, lifestyle businesses and founder-led companies find the language that makes people pay attention.

In a nutshell, that’s my story, now let me help you tell yours…

Want to chat further?

Trusted by:

Holidaycottages.co.uk

Holidaylodges.co.uk

Nook Devon

Joules

The Delforge Group

SpinSisters

Made in Ply

Letterfest

Road Song Books

Not sure what you need yet?

That's completely normal.

Most people don't arrive knowing whether they need a website rewrite, content support or a fresh perspective.

Send me a message, tell me where you're stuck and I'll point you in the right direction.


Why Work With Me

I’ve worked with UK travel sites, wedding and lifestyle brands, and creative founders to help them sound like themselves online. I believe marketing works best when it sounds like you - authentic, approachable, and rooted in story - and that’s exactly what I help businesses uncover.

Lets talk

Kind words

  • “Sarah helped me with my marketing strategy for my publisher, Road Song Books and the launch of it's fourth book to much aplomb. I need focus and a list of tasks to fulfill, and I am on the right path thanks to her expertise.”

    — Alan Edward Roberts, Editor, Road Song Books (UK)

  • “You’ve been instrumental in developing our brands and brand campaigns over the past few years, not to mention the countless other projects you’ve worked on, so from all of us, a massive thank you!”

    — Matt, Marketing Dir. Travel Chapter.

  • “Sarah helped me with the daunting task of launching my shop business! The launch package she offered help to spread the word far and wide and on platforms I wouldn’t have been able to reach. I now have more access to brands because of my social platform. Thanks Sarah and I look forward to using your services again”.

    — Emma, A’dore of Appledore

FAQ’s

  • If you're finding it difficult to explain what you do consistently across your website, social media and marketing, then probably yes.

  • A well-crafted content strategy for small businesses ensures your messaging is clear, engaging and aligned with your audience’s needs. I help businesses create tailored content plans that drive traffic, boost brand awareness and convert followers into customers.

  • Yes.

    Every article and website project is written with both readers and search engines in mind.

  • No.

    I help businesses with messaging, content and strategy, but I don't provide day-to-day posting or community management.

  • Absolutely. Most clients come to me because their business has evolved and their messaging hasn't kept up in pace.

  • Not at all. Most of my work is delivered remotely.

  • Copywriting is the writing itself.

    Brand voice is the personality, tone and language that makes your business recognisable wherever people encounter it.

  • Storytelling with a personal touch

    Narratives that connect with your audience.

  • Bespoke content for your brand

    To amplify your unique voice and values.

  • Over 10 years of experience

    Writing in travel, wedding, lifestyle industries.